So now that you've finally decided to purchase that product and cannot wait to test it out , you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for getting an quick product refund.
1. False advertizement
"Get 10.000 hits to tour site in a whole day". Such tempting promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by telling in the fine print that these results cannot be guaranteed. So always keep an eye on such statements and if you cannot believe what's advertised then search for product reviews using your favorite search engine.
2. Product out-of-date
Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or didn't work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and running, it even displayed the current date indicating the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
not every software is closer to user as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were non able to take a refund despite some legitimate and great reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).
It is always advised to clearly state the reason for your product return and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can gain from your experience and will most of the time happily give you the refund.
Whatever you do, please be fair.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more gives back, but after that you may not be able to purchase anything again by certaincompany.
Order Letter Internet Marketing Techniques And RSS Feed Directory
Saturday, April 25, 2009
Sunday, April 19, 2009
Why Doesn't My Small Business Web Site Sell?
Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web site. Does this sound familiar? If so, you may be making one of several common mistakes made by small business owners when they decide to turn to the web for more business. Here are five common mistakes that can hinder the marketing performance of your web site.
Failure to Measure Traffic
Every so often when I speak with someone who is dismayed at their web site’s ability to generate revenue I am surprised when they tell me they don’t know how many people visit their site each month, day, hour, etc. Measuring the traffic to and through your web site is critical for understanding the marketing prowess of your web design and the effectiveness of your advertising efforts.
If your web site enjoys lots of traffic, say over 1000 visitors a day, but generates one or two sales a month you can be pretty sure there is a deficiency in your web design. If you are not measuring traffic to your site you do not provide yourself an opportunity to identify and correct the problem. Your web design should lend itself to helping you get your visitors to take the action you want, buy something or provide you their valuable contact information.
On the other hand, if your web site generates a small amount of sales and you don’t know that only fifty people are visiting your site each month you deny yourself the ability to realize that you have a fantastic web site and that marketing it better will lead to a significant increase in revenue.
If you are not measuring your web site’s traffic you are missing opportunities to increase your ability to generate sales and be more successful. Two providers of web metrics are webtrends.com and webstat.com.
Poor marketing message
Another reason web sites fail to sell is that they do not do a good job of delivering a compelling marketing message. Without an excellent marketing message you risk your visitors hopping off to another web site because they do not know that you have what they want or need.
One sign that you may have a less than stellar marketing message is that it does not speak directly to the consumers who become your clients. Your marketing message should identify exactly whom you help. If you help more than one population you can easily cater your marketing message by changing just a word or two. Be sure your marketing message clearly indicates whom you help and you will notice an improvement in you sales success.
Another sign that your marketing message is not hitting a homerun is that it does not clearly demonstrate that you provide what your customers seek. If you sell handbags and your marketing message is “glamour can be yours” then you are missing the boat as this marketing message fails to indicate at all that you sell handbags.
To correct a dysfunctional marketing message make sure it clearly identifies your target market and the results they seek. Once you have a great marketing message you can use it in your web site and your other marketing material as well.
Don’t See Big Picture
Another common shortcoming of small business web sites is that many fail to realize a fundamental marketing concept: most consumers who make a decision to buy something make the decision to do so after 6 - 8 contacts with some form of marketing for a particular product or service. Failing to realize and act upon this marketing fact will hinder your ability to grow your business.
The purpose of marketing is to establish your business in the marketplace so that consumers think of you when they are ready to act to fill a need or desire. By regularly getting your marketing message in front of your market you can help them associate what you do with what they need. You can also attract more clients by demonstrating your expertise to clients in your marketing material.
Poor design
Do visitors to your web site do what you want them to do? If they are not it may be the design of your web site that is preventing your visitors from taking the action you want them to take. The design of each of your web pages is instrumental in guiding the actions of your visitors.
So what constitutes good design? Good design stems from the skillful integration of graphical and textual layout, color, shape and choice and flow of content. If your site does not have the content your visitors seek you will strike out each time someone visits your page. If your web pages don’t put what you want your visitors to see immediately in front of them you will miss opportunities to sell. If your choice of fonts and colors make your pages difficult to read your visitors will likely move along to another web site they can understand more easily.
To identify if your web pages suffer from poor design ask yourself the following questions:
Does my text stand out over my background color?
Does the design of my site focus my visitor’s attention where I want it?
Does my content give my users what they want?
If you answered ‘No’ to any of the questions above you can improve your ability to get your users to do what you want by taking steps to correct anything that may be wrong.
Failure to Focus on Client Needs
When people visit your web site you want them to read through the content of your site. By doing so your visitors develop a sense of how your product or service can help them. If your copy doesn’t focus on your clients’ needs and desires they will be off to another site in a blink.
If your visitors are quickly leaving your web site it may be because your copy does not focus on their needs. Here are some common mistakes to avoid:
Don’t focus on the process or method you use to do your job
Don’t focus on your existing clients
Don’t focus on your experience
Don’t focus on the quality of your product
By making any of the above mistakes you detract attention from the reasons that are going to help your clients make the decision to buy from you. You may be very proud of your accomplishments, and you should be, but focusing on them does not address your clients' needs and will do little to help you sell more effectively.
More free articles from http://www.articlesroom.com
Failure to Measure Traffic
Every so often when I speak with someone who is dismayed at their web site’s ability to generate revenue I am surprised when they tell me they don’t know how many people visit their site each month, day, hour, etc. Measuring the traffic to and through your web site is critical for understanding the marketing prowess of your web design and the effectiveness of your advertising efforts.
If your web site enjoys lots of traffic, say over 1000 visitors a day, but generates one or two sales a month you can be pretty sure there is a deficiency in your web design. If you are not measuring traffic to your site you do not provide yourself an opportunity to identify and correct the problem. Your web design should lend itself to helping you get your visitors to take the action you want, buy something or provide you their valuable contact information.
On the other hand, if your web site generates a small amount of sales and you don’t know that only fifty people are visiting your site each month you deny yourself the ability to realize that you have a fantastic web site and that marketing it better will lead to a significant increase in revenue.
If you are not measuring your web site’s traffic you are missing opportunities to increase your ability to generate sales and be more successful. Two providers of web metrics are webtrends.com and webstat.com.
Poor marketing message
Another reason web sites fail to sell is that they do not do a good job of delivering a compelling marketing message. Without an excellent marketing message you risk your visitors hopping off to another web site because they do not know that you have what they want or need.
One sign that you may have a less than stellar marketing message is that it does not speak directly to the consumers who become your clients. Your marketing message should identify exactly whom you help. If you help more than one population you can easily cater your marketing message by changing just a word or two. Be sure your marketing message clearly indicates whom you help and you will notice an improvement in you sales success.
Another sign that your marketing message is not hitting a homerun is that it does not clearly demonstrate that you provide what your customers seek. If you sell handbags and your marketing message is “glamour can be yours” then you are missing the boat as this marketing message fails to indicate at all that you sell handbags.
To correct a dysfunctional marketing message make sure it clearly identifies your target market and the results they seek. Once you have a great marketing message you can use it in your web site and your other marketing material as well.
Don’t See Big Picture
Another common shortcoming of small business web sites is that many fail to realize a fundamental marketing concept: most consumers who make a decision to buy something make the decision to do so after 6 - 8 contacts with some form of marketing for a particular product or service. Failing to realize and act upon this marketing fact will hinder your ability to grow your business.
The purpose of marketing is to establish your business in the marketplace so that consumers think of you when they are ready to act to fill a need or desire. By regularly getting your marketing message in front of your market you can help them associate what you do with what they need. You can also attract more clients by demonstrating your expertise to clients in your marketing material.
Poor design
Do visitors to your web site do what you want them to do? If they are not it may be the design of your web site that is preventing your visitors from taking the action you want them to take. The design of each of your web pages is instrumental in guiding the actions of your visitors.
So what constitutes good design? Good design stems from the skillful integration of graphical and textual layout, color, shape and choice and flow of content. If your site does not have the content your visitors seek you will strike out each time someone visits your page. If your web pages don’t put what you want your visitors to see immediately in front of them you will miss opportunities to sell. If your choice of fonts and colors make your pages difficult to read your visitors will likely move along to another web site they can understand more easily.
To identify if your web pages suffer from poor design ask yourself the following questions:
Does my text stand out over my background color?
Does the design of my site focus my visitor’s attention where I want it?
Does my content give my users what they want?
If you answered ‘No’ to any of the questions above you can improve your ability to get your users to do what you want by taking steps to correct anything that may be wrong.
Failure to Focus on Client Needs
When people visit your web site you want them to read through the content of your site. By doing so your visitors develop a sense of how your product or service can help them. If your copy doesn’t focus on your clients’ needs and desires they will be off to another site in a blink.
If your visitors are quickly leaving your web site it may be because your copy does not focus on their needs. Here are some common mistakes to avoid:
Don’t focus on the process or method you use to do your job
Don’t focus on your existing clients
Don’t focus on your experience
Don’t focus on the quality of your product
By making any of the above mistakes you detract attention from the reasons that are going to help your clients make the decision to buy from you. You may be very proud of your accomplishments, and you should be, but focusing on them does not address your clients' needs and will do little to help you sell more effectively.
ABOUT THE AUTHOR
The author, Jeremy Cohen, helps small business owners attract more clients, grow their businesses and be more successful with his marketing services and free marketing guide, "Jumpstart Marketing: More Prospects, Clients and Success." Get the guide at:
www.bettermarketingresults.com
More free articles from http://www.articlesroom.com
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